Marketing: The HD Radio Playbook
HD Radio broadcasting constitutes a huge, short- and long-term opportunity for radio stations to increase their visibility and bottom line. HD Radio offers an exclusive online resource designed to help radio stations get the most from their HD Radio investment – The HD Radio Playbook. The Playbook includes a Toolbox, which gives broadcasters everything they need to start promoting HD Radio programming, from on-air promos and press releases to first-hand stories from other broadcasters and suggestions for working with local retailers.
For more information on promoting the technology on your station, please contact Don Kelly, Director of Broadcast marketing, at 443-539-4342, stationmarketing@ibiquity.com
